What is tooth sensitivity? Tooth sensitivity occurs when the enamel that protects our teeth gets thinner or when gum recession occurs, exposing the underlying surface, the dentin, thus reducing the protection to the root and nerves. When such teeth come in contact with something hot, cold, or sweet, sensations are carried directly to the nerves causing painful sensitivity.

• Causes for enamel wear and tear: Aggressive brushing, Tooth grinding, Teeth erosion 
• Causes for gum erosion: Aggressive brushing, aging, gum disease

Colgate sensitive plus toothpaste, with its exclusive Pro-Argin™ technology provides INSTANT and LASTING RELIEF from tooth sensitivity with regular use. It WORKS FROM THE FIRST USE* by helping block open tubules to protect sensitive teeth which build LONG-LASTING PROTECTION against sudden shocks of pain. Use it by applying the toothpaste directly on the sensitive teeth for INSTANT RELIEF.

• Colgate is India's Most Trusted oral care brand and is IDA certified.
• This toothpaste is 100% vegan, sugar-free and gluten-free.
• This toothpaste is made in India, in our manufacturing unit that is awarded TRUE ZERO WASTE PLATINUM Certification.
• Colgate Sensitive Plus also contains fluoride for cavity protection and has a great tasting flavor. It strengthens the enamel and promotes healthy gums.