Gift A Smile: Apollo 24|7’s CSR Initiative To Offer Free Health Checkups To Underprivileged Kids In India

A Greek philosopher once said, “The pleasure which we most rarely experience gives us the greatest delight.”

That’s right! Let’s recapitulate the last time you helped someone in need without expecting anything in return. Wasn’t that a surreal experience? Albeit, it was. And, you might find it surprising but that kind of happiness spikes up the levels of happy hormones in your body! These happy hormones keep your mood good and help you stay focused, alert and motivated.

In Apollo 24|7, we feel that kind of happiness every day when our preventive health checkups help people in steering clear of diseases. But do we stop there? No! We don’t. Apollo 24|7 collaborated with SACHi, one of Asia’s largest voluntary organisations, dedicated to paediatric cardiac care for the underprivileged, to offer free health checkups and lab tests to underprivileged kids in India. 

The announcement was made by Mr Shamik Banerjee, Chief Marketing Officer, Apollo 24|7, on the occasion of Christmas 2022. Launching the campaign, Gift A Smile, Shamik said, “All our endeavours are aimed at making healthcare accessible to all; this time we want to remove the price accessibility barrier and make quality healthcare available at the bottom of the socio-economic pyramid.” He further added, “Gift a Smile Campaign is being launched in collaboration with SACHi, which will give visibility to the pertinent problems of unmet healthcare needs of children below 10 years of age.”

Gift A Smile Campaign

This campaign is an illustration of Apollo 24|7’s aspiration of making healthcare accessible to all. But how would this campaign work? Well! For every Circle member booking any health checkup, a comprehensive health checkup will be offered to an underprivileged kid below the age of 10 years. By shouldering this social responsibility, Apollo 24|7 will ensure that these little ones are not deprived of a healthy future. 

We still consider this a small leap towards bettering the future. But we can’t subtract the fact that it’s the citizens who can make this campaign a success by taking care of their own health. Join hands not only to keep yourself healthy but to actually gift a smile!